Social Networks – An Introduction To Opportunity

By Don Metznik

Social networks can be the newest marketing tool, especially for unlikely organizations like private clubs and associations. This article is an introduction to this new phenomenon. It explores the definition of social networks, its basic functions, size and growth, and its segments. It summarizes the most popular social networking sites; My Space, Facebook, LinkedIn, Del.icio.us, Digg, Technorati, and You Tube. There’s even a section on how to get your organization to seriously consider social networking. Use it as a primer to get everyone on the same page of this significant marketing development.

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One Response to “Social Networks – An Introduction To Opportunity”

  1. tonyrossell Says:

    Don — I have set up a social networking experiment on Facebook. I have set up a site called the Membership Marketing Group. You can reach it with this link. Feel free to join it and become a “fan”. You will need to paste the entire link into your browser. Tony

    http://www.new.facebook.com/pages/Membership-Marketing-Group/28575613047?ref=ts

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